I work as an art director in music and culture, drawn to moments where something is trying to take shape.
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I’m most interested in that moment of uncertainty. When you feel something is there, but you don’t yet know how it should exist. When you start wondering: how can this even be revealed in image, colour, or form? That tension is where the energy lives.
Music and visual work meet as equal forces. Not as illustration or packaging, but as a dialogue — one that can shift direction the moment a new sound, a new mix, or a new feeling enters the room. When that exchange clicks, things catch fire.
I’m drawn to artists and projects that are open to contradiction. Willing to explore new directions, to stay with what’s unresolved, and to make visible what’s still becoming.
That tension is where the work begins.